AirAsia Hyping Up KLIA-East

The first evidence i’ve seen of a Malaysian company using email to reach out to its customers to explain a controversial issue. Interesting.

Dear Valued Guest,

We at AirAsia and AirAsia X appreciate your patronage in choosing us
for your travel. As a regular user of the Low-Cost Carrier Terminal
(LCCT) in Sepang, we have heard your concerns and complaints about the
cramped facilities at the LCCT. Many of you may not be aware that the
terminal is owned, operated and managed NOT by AirAsia but by Malaysia
Airport Holdings Bhd., a government-linked company.

To help serve you even better, AirAsia – together with Sime Darby Bhd.
– proposed to the government that we be allowed to construct and
operate a new terminal to cater to the airline’s exponential growth.
The Cabinet approved our request for the new terminal – KLIA-East, or
as we like to call it, The Rakyat’s Terminal – to be located just a
short distance from the KLIA Main Terminal. The new terminal in Labu,
Negeri Sembilan, is scheduled to be in operation early 2011.

In recent days, the proposed KLIA-East terminal has generated a lot of
debates and discussions in the media – print, broadcast and online. We
appreciate the fact that almost everyone who has voiced their view
agrees that AirAsia needs a new terminal. For us, the staff of the
airline, the new terminal is very much a matter of the company’s
survival given the number of new aircraft joining our ranks – at least
two are being delivered every month – and the growth in passengers,
estimated to reach 60 million in 2013.

We would like to appeal for your support in helping us deliver on our promises to you and in making The Rakyat’s Terminal
a reality. We have set up a designated web site where we will try and
clear misconceptions regarding the project and provide answers to
questions you may have regarding KLIA-East.
Do drop by and have a look. We would also like to appeal to you to
voice out your support for the project – and for lower fares,
convenience and a comfortable environment – by writing to the print
media, appearing on broadcast media, responding in the online media,
especially blogs, and contacting your elected representatives.

For more facts and enquiries on KLIA-East, please log on to www.airasia.com or head on over to the blog.

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