What does a cigar and an apple have in common? Very little, except when you put them next to each other. Then you realize that both have their place in the creative process. Some of the world’s most creative people, most determined people in the world have smoked cigars. Churchill. Hemingway. Kennedy. Twain. Cosby. Marx. Capone. Jordan. All creative geniuses in their own way. Then you think about Apple, the brand, not the fruit, and you have one of the most dynamic, and yes, creative, brands of ALL TIME.
A cigar and an apple. They have more in common than you think.